Forget the "Gold" standard. When it comes to Jose Cuervo, Platino shines brighter. A new entry in Cuervo's ultra-premium Reserva de la Familia line, which previously had only an extra anejo bottle, Platino represents the silver or plata category of unaged tequila, more or less fresh from the still. Priced at $60, Platino is surprisingly reasonable, especially compared to Patron's Platinum, a similar product that sells for more than $200 and is not nearly as good. The Cuervo family did not dumb down this tequila to sell more of it. Platino is really made for tequila lovers -- it is 100% agave, and it really tastes like its ingredient, with tons of herbaceousness and a hint of smoke. With the holidays approaching, it's also good to know this tequila lover's tequila comes in a lovely bottle and a beautiful box. It's a winner from every angle.
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